That Dubai Mall drop you walked through one rainstorm, or the everyday Ultraboosts collecting Sandstone Beach for three months. Sneakers here live a particular kind of life, and the cleaning they need isn't what a damp cloth at home delivers. Hand-washed, deodorized, back at your door in 24–48 hours.
From AED 95
Per-pair pricing, no hidden quotes
24–48 hrs
Typical turnaround
4.9★
Rated by Dubai customers
Every pair is cleaned by hand, material zone by material zone — never thrown in a machine and never spun. We hand-wash the upper, scrub the sole, wash the laces separately, and sanitize the insoles, then finish with a deodorizing step that targets the bacteria causing smell rather than masking it.
Drying happens flat or on a controlled rack indoors, away from direct sun, because harsh detergent residue drying in sunlight is exactly what yellows white soles. Mesh and knit uppers get a softer brush so the fabric doesn't fuzz; suede gets brushed, not washed. Designer and limited pairs are photographed before and after.
Per pair, in AED. The captain who picks up confirms the type and price before he takes them, so the cost matches what you booked.
Air Max, Ultraboost, Pegasus, Cloud — everyday performance runners. Hand-wash, sanitize, deodorize, sole scrub. Laces and insoles cleaned separately, with a softer brush on mesh and Flyknit so the fabric doesn't fuzz.
Stan Smiths, Sambas, Vans Old Skool — the leather-and-canvas crossover styles. Methods split by material zone so leather panels get conditioned and canvas gets a deeper wash.
Yeezy 350s, Balenciaga Triple S, Dior B-series, Off-White collabs, Common Projects. Same hand-wash discipline with before/after photos and a confirmation message before any harsher treatment.
For yellowed midsoles, mostly Air Force 1s and ICY soles that have oxidized. Peroxide and UV treatment. It recovers most soles, but if yours is too far gone we'll tell you before charging.
Faded leather, scuffed toe boxes, lost colour on coloured midsoles. Match the colour, repaint, seal, finish — the deeper jobs run through our full colour restoration service.
Pricing
Transparent per-item pricing. Search by service name or details.
What's included
Before you book
Color restoration is NOT included in this service.
What's included
Before you book
Color restoration is NOT included in this service.
What's included
Before you book
Color restoration is NOT included in this service.
What's included
Before you book
Color restoration is NOT included in this service.
What's included
Before you book
Color restoration is NOT included in this service.
What's included
Before you book
Color restoration is NOT included in this service.
What's included
Before you book
Color restoration is NOT included in this service.
What's included
Before you book
Color restoration is NOT included in this service.
What's included
Before you book
Color restoration is NOT included in this service.
What's included
Before you book
Full sole replacement or major structural repairs are not included.
What's included
Before you book
Full sole replacement or major structural repairs are not included.
No minimum order, no pickup fee, and a WhatsApp update the moment your sneakers are ready.
01
Book online, by phone, or on WhatsApp. No minimum order and no collection fee anywhere in Dubai.
02
At our DIP-2 workshop, material zone by material zone. Laces and insoles cleaned separately, with a deodorizing finish so the smell doesn't return.
03
A WhatsApp message when they're ready, then a delivery slot you choose. Sole whitening and colour restoration add an extra day for cure and drying time.
The home approach is usually a wet cloth, a magic eraser, and a YouTube tutorial. It works on surface dirt and struggles with everything else — midsole oxidation that's chemical not surface, foam yellowing that comes back unless treated with peroxide, deodorizing the insole instead of masking it, and the different cleaner chemistry that mesh, knit, leather, and suede each need on a single shoe.
Throwing them in a washing machine is worse. The cushioning compresses, glue lines loosen, and the spin warps the sole — machine-washed pairs often look cleaner for a week, then fail at the seam by month three. We work material zone by material zone with different brushes, cleaners, and drying methods. It's slower than one all-purpose method, and that's the point.
This is our main sneaker cleaning hub. For the two categories that need their own approach, we run dedicated services:
Transparent prices, free doorstep pickup, and a method built around protecting the shoe — not just cleaning it.
Other shops make you send photos and wait for a quote. The work doesn't vary much within a category, so the prices shouldn't either.
No driving to a back-street workshop. A captain comes when you say, anywhere in Dubai, with no minimum order.
Across cleaning, restoration, and repair, at 4.9★ on Google. Most of that volume is sneakers, because most of what Dubai wears is sneakers.
Sole whitening recovers most yellowed midsoles, but not all. If yours has oxidized too deeply, we'll tell you before we charge for the add-on.
Book a free pickup and most sneakers are back at your door inside two days. Need shoe repair on the same booking? We'll handle that too.
Schedule my free pickupSneaker cleaning at ShoeCare ranges from AED 95 to AED 145 per pair. Sports sneakers like Nike Air or Adidas Ultraboost are AED 95, casual sneakers AED 120, and designer sneakers including Yeezy, Balenciaga, and Dior are AED 145. Sole whitening adds AED 35. Pickup and delivery are free across Dubai.
Yes. Yellowing comes from harsh detergent residue drying in direct sunlight. We use neutral cleaners, rinse fully, and air-dry indoors. For sneakers where the sole has already yellowed from oxidation, we offer a peroxide and UV treatment at AED 35 that restores most soles, though we'll tell you on assessment if a sole is too far gone.
Yes. Limited-edition and collector pairs get documented with photos before and after, and we use the gentlest methods that achieve the result. For pairs valued above AED 5,000 we confirm the cleaning plan over WhatsApp before starting.
Most sneakers are back at your door within 24 to 48 hours. Sole whitening and colour restoration add an extra day because of cure and drying time.
Yes. Free doorstep pickup and delivery across Dubai with no minimum order. Book online, by phone, or on WhatsApp and a captain will collect at a time you choose.
All major sneaker brands including Nike, Adidas, Air Jordan, Yeezy, Balenciaga, Dior, New Balance, On Cloud, Hoka, Vans, Converse, Veja, Common Projects, and Off-White collabs. If your brand isn't listed, we likely still handle it — message a photo on WhatsApp to confirm.
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